Made to be worn.
Premium, PFAS-free protection for the shoes and bags worth protecting.
PFAS-free · Non-aerosol · Safe on suede, leather & canvas
You'll spend thousands on the shoes. Spend 30 seconds protecting them.
Rain, coffee, a careless splash — the difference between a ruined pair and an untouched one is one honest coat, applied before you ever wear them out.
Before GUARD · After GUARD
Watch it roll off.
Untreated. Everything soaks in.
GUARD 01
Rain & Water Repellent — an invisible, breathable finish. Water-repellent, never oil-proof. We only claim what the bottle can do.
Five surfaces. One shield.
Suede drinks water. Canvas wicks it. Exotics scar. GUARD changes all of them — and changes nothing you can see.
Drinks everything. We let it breathe and keep it dry.
No forever chemicals.
PFAS are being regulated out of the industry. GUARD is built clean from day one — a breathable, invisible water-repellent finish, made without them.
It started on the sales floor.
Customers spending thousands on shoes and bags kept asking Jordan Khoury the same thing — what do I protect these with? The only answers were sneaker sprays. So he built a clean, luxury one — from a luxury retail floor in Indianapolis.
Trusted on the grails.
“Got caught in a downpour a week after treating them. Water beaded right off and the suede looked untouched. Zero change to the color.”
“I stopped buying sneaker sprays once I read the labels. This is the first one I trust near my kids. Works beautifully on canvas.”
“Did nothing visible on my smooth leather tote — exactly what I wanted. Took two coats. Docking one star only because I wish the bottle were bigger.”
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